About ROSSEL & COMPANY
Rossel & Company is a small family-owned business located in San Marcos, CA, that was founded in 2016. Initially, our company manufactured lifestyle goods for the food and beverage industries, but is now the home of The Bountiful Bag Upcycling Program.
The Bountiful Bag was Co-Founded by Peruvian sisters Fiorella Rossel Borkert and Romina Rossel in April of 2018. The idea was inspired by their love for craft beer and their interest in helping conserve the environment. Our products are upcycled from grain bags used by local breweries in the production of craft beer. A portion of our proceeds is donated to the I Love A Clean San Diego non-profit, an organization that leads and inspires our community to actively conserve and enhance the environment through example outreach and local involvement.
FIORELLA ROSSEL BORKERT
Fiorella, most commonly known as “Fio”, is a multi-passionate artist that adores food, fashion, music, craft beer and innovative business procedures with strong philanthropic tendencies. After exploring different paths in the communications, fine arts and music industries, she ended up graduating with honors from FIDM in 2011 with an AA on Apparel Industry Management. Fiorella had the chance to work for prestigious Fashion Design firms in Los Angeles gaining vast experience in production and manufacturing. After 5 years of living the fast-paced L.A life, her and her husband Brian (a San Diego native) decided to move back home to San Diego North County. While trying to figure out her next career move, Fiorella took a part-time job at Iron Fist Brewing. Being a people person, she had always been curious about bartending, and this job opened new doors for her in an emerging craft beer industry she already loved. Simultaneously she started to manufacture custom aprons for chefs, waitresses, artists, brewers, welders, etc; and other lifestyle goods such as growler holders, wine caddies, leather key chains, handbags and home décor items.
On January 31, 2018, about two years after Fiorella had left her job at Iron Fist Brewing, she was visiting her old coworkers and was approached by Greg Sieminski (one of the owners). Greg mentioned that the grain bags they use for brewing were made of a very sturdy woven plastic and it was a shame they were being thrown away. Fiorella had never seen these bags before, and as soon as she did, she knew something special could be created. She immediately went home and made a tote bag out of it. She lined it with fabric, and used nylon straps for ultimate durability. The bags were an instant hit within our craft-beer-loving community, and we had many friends interested in purchasing them right away. This was the perfect link between two industries Fiorella adored, and a fun way to upcycle a material that would otherwise end up in the landfills.
Romina Rossel is Fiorella’s little sister and Co-Founder of The Bountiful Bag program. Romina is a Photographer and Motion Graphics Artist with a background in Finance, Operations and Marketing. She graduated with honors from The Art Institute of California Orange County with a Bachelor’s in Visual Effects and Motion Graphics. Her passion for the visual arts stems from her love for movies. She always dreamed of being a part of the Hollywood magic, but after working in the Visual Effects industry for a couple of years, she felt something was missing. She realized that she prefers being a part of smaller projects making a bigger impact in her community, rather than being a part of large projects making no meaningful impact. Romina runs her own photography business (Romi Rossel Media), and is actively involved with the craft beer community - always volunteering for organizations and events benefiting charitable causes. She has always been passionate about philanthropy and truly believes in the power of giving back. After learning about the upcycled bags, Romina was fueled with excitement and proposed the idea of partnering up with an environmental non-profit in order to make a bigger positive impact in our city. Starting April 2018, Fiorella and Romina have worked closely together in the development of their product line and sustainability program: The Bountiful Bag. Since then, they’ve partnered with 11 breweries, and joined the San Diego Brewers Guild, and Pink Boots Society.
Fiorella and Romina love being a part of the craft beer industry in San Diego! Their vision for The Bountiful Bag program doesn’t end with a fashionable product line. They want to start a green movement in an industry that is thriving and positively impacting the local economy. Their goal is to raise awareness about the global plastic crisis, and help the craft beer industry also become a more environmentally responsible industry.